Course Overview:

Unlock the power of Product-Led Growth (PLG) and Metrics – where your product becomes your most effective marketing and sales engine. This course equips product managers with the strategic mindset, frameworks, and tools needed to drive user acquisition, activation, retention, and expansion directly through the product experience. You’ll also learn to track and act on the metrics that matter – like activation rate, retention cohorts, and product-qualified leads – to make data-informed decisions that fuel sustainable growth. Learn to manage and identify crisis or troubleshoot like a Product Manager.

What is Included:

• Case Studies and Interview Preparation for Product-Led Growth

• Understanding Growth

• Product-Led Growth

• Performance and Analytics for PLG Growth

• Gamification and Monetization

• Pricing Strategy

• Crisis Management

What You Will Learn:

• • Design self-serve onboarding that shortens sales cycles and accelerates time-to-value for business users

  • Identify and convert Product-Qualified Leads (PQLs) from free trials or freemium users into enterprise customers

  • Use usage analytics to drive account expansion and upsell opportunities

  • Align product, sales, and customer success in a hybrid PLG + sales-assist model

  • Leverage in-product experiences to scale adoption within organizations (land-and-expand strategy)

Who This Course Is For:

• Product managers at any stage of their career

• Entrepreneurs building AI-driven products

• Business analysts, designers, or engineers looking to understand AI’s impact on product strategy