Course Overview:

Bringing a great product to market takes more than just building – it takes clear messaging, strategic positioning, and strong cross-functional alignment. This course explores how product managers drive go-to-market success through effective product marketing and manage diverse stakeholders to ensure buy-in, momentum, and impact. From crafting compelling narratives to navigating internal dynamics, it’s about turning product vision into market reality

What is Included:

• Case Studies and Interview Preparation for Product Marketing

• Product Marketing

• Product Positioning

• GTM

• Launch Planning and Execution 

• Overview of Pricing Models and Strategies

• Stakeholder Management

• Sales, Account and PM collaboration 

   

What You Will Learn:

• • Craft clear value propositions and product positioning strategies.

  • Develop go-to-market plans that align with product and business goals.

  • Collaborate with sales, marketing, and customer success to drive adoption.

  • Communicate product value effectively to internal and external audiences.

  • Identify and manage key stakeholders across the product lifecycle.

  • Navigate cross-functional alignment and influence without authority.

  • Build messaging frameworks that resonate with target users and buyers.

Who This Course Is For:

• Product managers at any stage of their career

• Entrepreneurs building AI-driven products

• Business analysts, designers, or engineers looking to understand AI’s impact on product strategy