About the course

Bringing a great product to market takes more than just building—it takes clear messaging, strategic positioning, and strong cross-functional alignment. This course explores how product managers drive go-to-market success through effective product marketing and manage diverse stakeholders to ensure buy-in, momentum, and impact. From crafting compelling narratives to navigating internal dynamics, it’s about turning product vision into market reality.

What is included

• Case Studies and Interview Preparation for Product Marketing
• Product Marketing
• Product Positioning
• GTM (Go-to-Market)
• Launch Planning and Execution
• Overview of Pricing Models and Strategies
• Stakeholder Management
• Sales, Account, and PM Collaboration

What you will learn

• Craft clear value propositions and product positioning strategies
• Develop go-to-market plans that align with product and business goals
• Collaborate with sales, marketing, and customer success to drive adoption
• Communicate product value effectively to internal and external audiences
• Identify and manage key stakeholders across the product lifecycle
• Navigate cross-functional alignment and influence without authority
• Build messaging frameworks that resonate with target users and buyers