About The course

Step into the world of product management – the strategic heart of building successful products that solve real user problems. This course introduces you to the full product lifecycle, from identifying opportunities through market research to launching and continuously improving products in a competitive landscape. Learn how to conduct competitive benchmarking, uncover customer needs, and drive product improvement through data and feedback. You’ll explore how
great products grow, adapt, and lead in the market – all through the lens of user value, business impact, and cross-functional collaboration. Perfect for aspiring product managers or anyone curious about how products are built, scaled, and evolved.

What is included:

• Case Studies and Interview Preparation for Product-Market Fit and Market Research
• Understanding Different Product Spaces
• B2B, B2C, D2C, AI/ML, SaaS, FinTech, EdTech, AdTech, and others
• Market Research
• Competitive Benchmarking
• Product Improvement and Growth

What you will learn

• Design self-serve onboarding that shortens sales cycles and accelerates time-to-value for business users
• Identify and convert Product-Qualified Leads (PQLs) from free trials or freemium users into enterprise customers
• Use usage analytics to drive account expansion and upsell opportunities
• Align product, sales, and customer success in a hybrid PLG + sales-assist model
• Leverage in-product experiences to scale adoption within organizations (land-and-expand strategy)